Ever since the global recession worldwide investment has been down in general, but there is one industry in which the opposite is the case. Businesses at the top of their respective industries are realizing that there are fantastic investment opportunities in online backup, so profit-seeking internet moguls have been loading their funds into the online backup sector. The return on investment from the online backup sector is like nothing you would see elsewhere in any market, and due to the rocketing demand for online backup consumers have been pumping money into the online backup sector as well. Investment has been steady into the online backup sector, however it seems to be subject to various explosions, normally shown when online backup vendors receive huge one-off fees in attempts to make the more competitive in the market. This is likely to happen for vendors who are lucky enough to receive this investment as the money they receive is re-invested in the business and helps to improve the online backup service they offer. Another exciting thing for online backup users to consider is that the quality of their service and the amount of features they are offered rises every time their online backup vendor receives investment, so there is exciting times ahead for those consumers.