Retailers considering creating online shopping experiences for users smart phones and tablet machines are being advised that lost data could severely damage consumer confidence in their services.
Jonathan Raper co-founder of Placr, said given a number of high-profile data losses in the recent past that hit the headlines this year, consumers are already on edge about security so much. that any incident could dramatically slow progress, according to Wired.co.uk.
“This all could move a hell of a lot slower than we think it’s going to move if there are a series of privacy issues that spook the market,” he explained.
“They need to be very strict about privacy and security, in order to ensure that the reputational risks are controlled,” Mr Raper added.
However, according to online security software provider Websense, just over 80% of companies are completely confident in their own ability to prevent online data loss, despite the now high level of accidental losses.
The poll also revealed that a greater number of data loss incidents than first thought were caused accidentally by staff.